Template:Infobox Podcast Rocketboom is a daily vlog produced by Andrew Baron. It was launched on October 26, 2004 and was hosted by Amanda Congdon until she left on July 5, 2006. Joanne Colan began hosting on July 12, 2006.
Rocketboom is presented in the format of a newscast with a comedic slant. Each weekday Rocketboom offers oddities, vlog excerpts and explores emerging social movements. It sometimes presents political commentary. Apart from an occasional use of old newsreel footage or vintage commercials, mainstream media is avoided. The Rocketboom weblog and Apollo Pony feature supplemental material that isn't fit for the vlog.
The Rocketboom production team members include its creator Andrew Baron (writer, producer, director), Joanne Colan (host, writer, producer), Kenyatta Cheese (Producer), Jamie Wilkinson (Developer), Joe Bonacci (Editor) and Elspeth 'Ellie' Rountree (Producer). Rocketboom and Rocketboom Human Wire's World Video Report both present webcasts packaged by its correspondents in the United States, Europe and Kenya: Annie Tsai (Los Angeles), Andy Carvin (Washington DC), Zadi Diaz (Los Angeles), Ruud Elmendorp (Nairobi), Steve Garfield (Boston), Milt Lee (South Dakota), Chuck Olsen (Minneapolis), Bre Pettis (Seattle), Tyson Root (Houston), Stefan M. Seydel (Switzerland/Germany/Austria) and Graham Walker (Prague).
When Rocketboom debuted in 2004, it went from an initial 700 viewers to 70,000 viewers in its first ten months. The vlog's success was noted in the summer of 2005 by CBS Evening News, Wired News and other publications. BusinessWeek labeled it "the most popular site of its kind on the Net."
When, on October 2005, Steve Jobs from Apple, was introducing the new iMac G5's video podcast capabilities, he showed a playlist of video podcasts that included Rocketboom. During Steve Jobs' introduction of the iTV in September 2006, when discussing podcasts, host Joanne Colan was shown.
On February 2, 2006 Rocketboom was incorporated into an episode of the TV series CSI: Crime Scene Investigation in a fictional scene of a murderer watching a Rocketboom commentary on the crime. In the month following the CSI episode, the number of Rocketboom viewers jumped to 200,000. As noted by Dan Mitchell in the New York Times (2006-03-11), this is similar to the size of a small cable show audience. In "A Blog Writes the Obituary of TV," Mitchell wrote:
- One recent week, the video blog Rocketboom drew an average of 200,000 people a day to watch its short daily news reports on technology, the arts and other topics. The Abrams Report on MSNBC, meanwhile, drew 215,000 viewers to its weekday hourlong show about legal issues. Does this anecdote -- that an unpopular cable news show and a wildly popular Web site draw similarly sized audiences -- prove that the Internet is upending the economics of the television business? It does for Prince Campbell, a former media executive who runs the Chartreuse (BETA) blog. Mr. Campbell wields superlatives in a particularly bloggish manner at chartreuse.wordpress.com. "Broadcast television is dead," he declares. "Just like the Internet killed the music industry, it's about to do the same thing to broadcast TV."
In April and May 2006, Rocketboom introduced its first commercials. The first commercial sponsors were TRM and Earthlink. Each of which was a series of 5 commercials shown, one per day, over the week that they were featured.
In Fall of 2006, Rocketboom's popularity claims and self-published statistics came into question. In an interview with Dow Jones, Baron claimed "400,000 viewers per day" and that "some episodes are more popular and receive well over a million complete downloads." After extensive analysis BusinessWeek reported that Rocketboom provided incorrect statistics data resulting in "cutting in half the original estimate... to 78,500 downloads" and noting that Rocketboom refused "to let any third party... verify these stats."
- Axelrod, Jim. CBS Evening News: "Eye on America" (August 19, 2005)
- Farhi, Paul. "Rocketboom!": American Journalism Review (June-July, 2006) 
- Goldstein, Andrew M. "The Rise of the Video Blog," Rolling Stone, April 21, 2006. 
- Barnako, Frank: Rocketboom May Charge for Shows (Mar 22, 2007) 
- BusinessWeek: "Splitsville at Rocketboom"
- BusinessWeek: "Rocketboom's Powerful Lift-Off"
- chartreuse (BETA)
- Glaser, Mark. Mediashift: "Rocketboom Nets $80,000 After eBay Auction"
- Interview with Baron on TUAW
- Newsweek: "Right to the Top" (1/9/06)
- Robin Good interviews Baron and Congdon
- Official Site
- Andrew Baron's Official Blog
- Andrew Baron's Biography
- Interview at masternewmedia.org
- Interview at tuaw.com
- Audio interview with Baron and Amanda Congdon on The Sound of Young America
- Stars in Your Lap
- The Rise of the Video Blog
- Rocketboom to Sell Ad Time Via eBay, Retain Creative Control
- Who has Been Naughty or Nice in Web 2.0?
- Watching Rocketboom's Ad
- The Rocketboom Rucus
- TV Stardom on $20 a Day
- Vlogger Cyber-Culls The News
- Why EarthLink Embraces Social Media
- Video blogs, ready for prime time
- Favorite Web Site, Best of the Web
- Rocketboom's Powerful Lift-Off
- Rocketboom Ebay Ad Auction Yields Winners
- A Guide to the Online Video Explosion
- Rise of the Web Video Star
- Watch Telly without a TV
- Rocketboom Nets $80,000 After eBay Auction
- Andrew Baron Rockets In
- Interview with Andrew Baron from Rocketboom
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